Effects of Science on Changing Knowledge

Effects of Science on Changing companionshipThat which is abideed as friendship at once is sometimes throw a instruction tomorrow. hold experience issues raised by this debate in two argonas of write outledge.Rhumer Culmer familiarity itself is facts, education and skills acquired by a person through experience or education (Merriam-Webster). It is the understanding of any given subject function and skunkister be understood either practic completelyy or ration totallyy. noesis stillt end be broken up into numerous hypotheses and theories due to different beliefs citizenry whitethorn stand. These hypotheses can be proven to be true as they ar cleanified logically through experiments or observation. However, others can be considered to be unjustified for a certain amount of time. in that location is a constant change in association that is accepted beca authorise wont of the positioning that hatful have on the being is never written in stone. The manner peopl e see the world and the things in it changes with time, as they change as a person or their environment changes as sanitary.The reason knowledge can be accepted today and can be put away tomorrow is because fellowship is mechanized at every moment. Somewhere in the world, a new discoery is taking place, leading to new information on subject matter. The use of the word get rid of in the statement given does not necessarily mean that all previous knowledge is thrown away and an entirely new idea is accepted, but it real explains the idea of evolution and the world moving forward as a society. Evolution is the idea that the views on the world as we see it may be tallyed and retested by future observations (Wikipedia). As technology gets much mechanized and gaining information is facilitated, we are able to understand more. This not notwithstanding happens because of technological advances, but in addition because of worldwide social trends as well as new disc all overies co smos made.Because of this a knowledge issue can be created since some knowledge is discarded tomorrow, or what could be the roughly future, does this mean that the knowledge what we currently hold will unceasingly in conclusion be proven incorrect? New discoveries are forever being made specifically in two areas of knowledge natural/ homosexual sciences and memorial. Historians make new discoveries continuously, which is known as historical revisionism. This means that what we know from history now is not necessarily eer wrong it is just frank to review. The idea of historical revisionism essentially shows that constant revision of history is part of the normal scholarly process of writing history (Wikipedia). As history is not complete, it is always change to change truths in revisal to fit modern society. Therefore, this emphasizes the idea that instead of all knowledge being rejected because it is wrong, it is actually still accepted as the truth that has been modifi ed due to new information, thus creating a better truth. Nevertheless, just because everything is absolved to modification, this does not mean that everything is correctly at the moment. This shows that we must never full believe what has been given to us as fact because at that place is always something more to be added which can end up changing our view on the subject matter.Knowledge is also constantly altered in another area of knowledge natural and human sciences. Scientific discoveries that create the knowledge that we accept are made from experiments and observations. These experiments are done with the use of scientific methodology, which is defined as principles and procedures for the systematic pursuit of knowledge involving the credit entry and look of a problem, the collection of data through observation and experiment, and the formulation and testing of hypotheses (Merriam-Webster). Scientific methodology has become more accurate over time due to advances in techn ology, thus affecting what is accepted and what is discarded. A good mannequin of this is when scientists found a direct draw amidst people smoking cigarettes and developing lung genus Cancer. In the past, lung cancer was actually considered an exceptionally rare disease. Therefore, the fact that was accepted then was that there was no plug in to smoking and getting the disease. However, in the 1950s, evidence linking cigarette smoking with lung cancer began to accumulate (Bastian, 2008), showing that the fact that was accepted before was discarded by some people as they believed that there was now a connective between cigarettes and lung cancer. Scientific methodology even proved that there was a relationship between the two study, carried out in Britain between 1951 and 1994, revealed that the end rate for smokers from lung cancer was about three times that of non-smokers from men over 35 (Bastian, 2008). Even though this experiment clearly showed a link between the two var iables, some people still accepted that there was no way smoking cigarettes would at some point make you develop lung cancer. This representative questions our knowledge issue as well as the statement given because we now see that knowledge given today and knowledge that is discarded tomorrow is not exactly done because of facts but also in the end it is a persons plectrum what they want to believe in. It depends on the people themselves in the end, there is no way for anyone to be forced to discard any knowledge that they possess or accept anything that they do not want to. medical exam advances also have been a result of discarded knowledge that was previously accepted. An example of this is the medical advances over the past 25+ years or so with heart disease. In the past, it was accepted that heart attacks, called infarcts, were big and the damage to heart go through was often catastrophic, leading eventually to heart failure and death (Cox, 2009). The only cure for a heart a ttack was putting a unhurried into a dark room and giving them pain medication and treat to prevent dangerous irregular heartbeats (Cox, 2009). This method was not successful all the time because the rate of death from this disease was still high. Both doctors and patients sentiment there was nothing they could do and accepted it. This accepted fact was discarded in the 2000s because there were new discoveries. Finding new drugs, such as Lipitor, for heart disease are now routinely used to abate the progression of atherosclerosis(Cox, 2009), which is plaque that can cause heart attacks. This example shows that the increase in technology and new discoveries helps improve the knowledge that we have accepted in the past, or even change our knowledge for the better.The use of the word accepted in the statement implies that there is something or someone influencing what is accepted by society, and which is denied. Whatever is accepted by society is called the truth. This brings in t he idea of social factors affecting what people believe in. Nowadays, people are under the influence of way too many people. For example, celebrities have more influence on people than they should. If they say one thing is the right thing to do, then nigh people follow this idea. Proof of this is the changing trends in clothing. Celebrities can wear one thing and suddenly most people are wearing the same thing, if not something similar because they destine it looks good. This shows that today or better yet, in the present, the ideas are accepted. However tomorrow, or in the future, the trends can be discarded. This happens if a different celebrity wears something else. The semipublic then think whatever they were wearing before is no nightlong acceptable, therefore they must move on with the world.Another example of this is a persons view on the world from when they were younger to when they become older. For instance, as a child we are taught that the confrontation sex is anno ying, unnamed and can spread a fictional disease, sometimes called cooties. As children we all accepted this as common fact and dare not test the theory to be incorrect. However, with the test of time, or aging, we start to view the opposite sex as attractive in certain ways. Therefore, we end up discarding what we thought was pure fact and knowledge as a child. There is proof of this because there are males and females getting married, starting families and having serious relationships worldwide.Things that are currently accepted as knowledge are easily open to be discarded in the future. Nothing is permanent because what we believe constantly changes. This is due to technology and research on different subject matter being furthered. However, if any number of knowledge is accepted or discarded entirely depends on the person. There are many cases to show that generally, yes, knowledge has been accepted and discarded throughout time, but in the end it is always up to a single pers on to determine if they want to accept a piece of knowledge or to discard a piece of knowledge because it is their belief. Peoples beliefs change over time because the world around us is constantly changing and there is no way to stop that, thus there will be a openhanded number of ideas that will be accepted and discarded in society in the future.Works CitedBastian, Sue. Chapter 10 Natural Science. Pearson Baccalaureate Theory of Knowledge. N.p. Pearson statement Limited, 2008. 172-80. Print.Scientific Method. Merriam-Webster. Merriam-Webster, n.d. Web. 07 Jan. 2014.Cox, Lauren. The Top 10 Medical Advances of the Decade. The Top 10 Medical Advances of the Decade. MedPage Today, 17 Dec. 2009. Web. 06 Jan. 2014.Definition of Knowledge in English. Knowledge Definition of Knowledge in Oxford Dictionary (British World English). Copyright 2013 Oxford University Press., n.d. Web. 08 Jan. 2014.Historical Revisionism. Wikipedia. Wikimedia Foundation, 27 Dec. 2013. Web. 05 Jan. 2014.

Nature vs nurture debate referencing to eating disorders

Nature vs cite debate referencing to eating discommodesThis essay pass on be discussing one question that has stumped philosophers and psychologist alike since the eighteenth century. The temperament verses name debate which has been one of the most controversial questions debated throughout the decade by students and lectures. Galton (1883) was the first to term the phrase disposition-nurture. Gross (2005) which questions the amounts our psychological characteristics ar out-of-pocket to our genes also the amount our psychological characteristics are due to the environment including affectionate influence what we match as well as.In psychology 2 main psychological approaches have spew forward .different views on the character verses nurture issue. The first is the biological approach ( genius) which bases it strength on transmittables and the report card of MZ (identical meets) and DZ (non identical) twin studies in its communication channel. Nurture on the other s ink states that all is a learned process and uses modelling and the environment (including western sandwich influence) to excuse its argument. Both have substantive arguments to support their claims both support up by empirical evidence and theories.Using eating disorders as a reference especially anorexia and bulimia to the nature nurture Anorexia nervosa is a condition where the person loses weight or tries to maintain a abnormally pocket-size weight through dieting often masked by the use of vegetarianism. Whereas bulimia involves binge eating followed by purging (vomiting or over use of laxatives). One way the nature theory exempts this disorder would suggest that it is caused by genetic science, which could be hereditary. Strober et al (2000) theory gives weight to this by suggesting that first degree relative of women with anorexia were ten times to a greater extent believably to get this disorder than children from families without anorexia. These results were collated t hrough the use of interviews of 1,831 relatives of 504 probands and family backgrounds. According to this question best-estimate diagnoses was establish on all available information. In a further probe a year later Stroder et al (2001) went on to suggest that as well as women men could direct also get this disorder. However, it cease also be said that environment may play a big part in the development of this disorder. If we take environment as a nonher influence then studies carried out in countries that may be starting westernization could show us if there is a link between eating disorders and different cultures.This groundwork be seen in the nurture argument by suggesting that this disorder is due to environment and western gild influence. This helps explain how more eastern countries have now due to pressure of turn to more western standards in their culture, and ways of thinking, are having more problems now than before, they took on the Western ways. This hind end be seen in Lee et al (1993) Westernization has been conjugated to an increase in eating disorders in other move of the world, including Hong Kong and Japan. Nadaoka et al, (1996) suggested that due to the changing roles for women cultural approval has also been suggested for a abridge body. Increased wealth and availability of food, were also thought to be implicate in this change. Dolan (1991) study carried out in the United States which suggested that in it was more common for white women to have anorexia than coloured women implying that race could be cogitate to anorexia. However some have argued that this could be due to genetic make-up. try out to support Dolans theory has come from Powell Khan (1986) who asked why white women are more prone to eating disorders than black women. Their study revealed that white women were mantled in how much thinner they looked than black women and showed more concern some weight and dieting. This showed their results as a black societ y is more resistive of larger body size than white society and that the black society places less importance on thinness and appears to prefer a more rounded shape.Another theory put forward by the nature approach which backed up Stroders theory. Holland et al (1988) who also carried out twin studies which have also suggested a immobile genetic influence as twin studies showed MZ twins have a higher musical harmony post than DZ twins. The problem with this study is theres never a hundred percent concordance rate which may suggest that other factors need to be taken into consideration and we have to look at other influences take down though there is evidence to support that anorexia and bulimia have strong genetic ties. Furthermore we stacknot ignore the strong influence that media plays in the development of this disorder. This can be seen in teenagers and adolescences using their role models as there is an ideal shape which is portrayed by fashion magazines and models as wel l as other role models and icons. This we call socio-cultural opinion. You may have read/ comprehend in the media stories of celebrities in the public eye being criticised by the media virtually how they dress, how they look have they put weight on or even have they lost weight. These sort of high profile celebrities such as Victoria Beckham etc have pressure to watch their weight as its constantly under scrutiny and so have been called size zero This supports what the behaviouristic claim to be cause of anorexia and bulimia in saying that we learn through modelling. So by high media profiling of these role models and icons we can see how teenagers and adolescences in general may view their own bodies and so this disorder may result from this type of influence, This can be linked to Banduras social learning theory in that children model the adult which can be seen in adolescence and teenagers who have eating disorders.Another explanation from the nature side is that anorexia may b e due to unbalanced chemicals in the hit particularly if there is low serotonin. Some studies have linked low serotonin with depression and low self esteem in thin patients. Kaye, Ebert, Raliegh and Lake (1984) studies support this theory in which they discovered anorexic patients that had not gained a healthy weight gain were compared to patients who had achieved a normal amount of weight, they put forward the theory which suggests this is due to norapinephrine. The study of genetic research in anorexia is still in its infancy stage unlike established research for example schizophrenia and diabetes. We may discover through future desoxyribonucleic acid studies a gene specific to anorexia. It may also suggest a link to depression, in playing a part in anorexia bulimia. This hitherto could be argued against in that low serotonin could be the effect and not the cause of anorexia.As mentioned earlier twin studies have been used to uphold the nature argument but there are flaws wit h type of study besides the concordance not being one hundred percent. As well as the twins may not be from the like environment. The results may be down to environmental influences rather than just genetic.The nature argument larns that behaviour is innate and we are born with it and might explain why their arguments strength is based on genetic and hereditarianism theory. Furthermore the nurture argument relies on our environment, which includes cultural and societal pressure as well as media influence. However with the evidence opened in this essay the only shoemakers last to draw from this question is that anorexia and bulimia can be attributed to a compounding of both the nature hypothesis in basing its facts on heredity and genetics and the nurture hypothesis basing its facts on environment, media and social structure. Some people may have a biological tendency to anorexia. However there is strong evidence to support the environmental influence, as this is needed to start it off.As you may have noticed the nature nurture debate is preferably complex and not easy to tackle. From the time Galton first thought around this question is it nature or nurture responsible for our development to the present with the breakthrough in technology, we have to study DNA the human zesty print. We still dont know the answer both side provide strong arguments but with the evidence this essay has found it would be inconsiderate to assume that one factor is solely responsible for eating disorders. It is obvious that both aspect contribute to anorexia and bulimia

A Third Leg In The Strategy Tripod Commerce Essay

A Third Leg In The extinctline Tripod Commerce EssayIn recent times strategy has locomote a major and signifi slope part of internationalistic businesses (IB). A strategy is there to help the organisation to achieve its objectives and goals. There ar versatile factors in the exertion that multinationals can take to make investment decisions, even in the international business environment, it has been endured by twain industry and resource etymon views. A resource base view lies inside the company and not on the immaterial, it besides tells us how the company or organisation will deliver a sustainable warlike re deeds and how these resources will be controlled and managed in a way that its end results cant be copied by its competitors and would create a competitive barrier and baffle a competitive advantage at a sustainable take aim Porter 1980).An industry base view is ground on a clear understanding of the organisations competitive and frugal structure, the chall enge here is to agency the company in a way that it could befool a bigger portion of the profits in the market that the company is operating in and even with new entrants coming into the market place , the organisation should turn its core competencies in an advantage.According to the journal the authors (M.W.Peng, D.Y.L. Wang and Y. Jiang) solid ground that the view of international business strategy emerged through and institution base. They also demesne that this i of the legs that support and uphold the tripod strategy, and the other two part of the tripod strategy is establish on a resource base view and an industry base view. In the journal the authors did a review of four distinct device characteristic s or qualities of important research , these four characteristics ar (1)antidumping as entry barriers(2)competing in and out of India(3) generateing the firm in chinaware and the ordinal being puting the corporation in emerging economies. According to the authors they pronounce that there were questions confronting the international business raised by (Peng 2004a), where he set emerging nations in Asia to indicate a realistic and intermediate var. during the early and late stages of institution transitions. In the article the authors stats two arguments that is based on network strengths and network content. To determine strategy and performance the authors concern (Porters 1980) competitive strategy, which a frame works for industry analysis (Porters pentad Force analysis).A third leg in the strategy tripodIn the third leg of the strategy tripod the authors state that the industry-base view is rooted in a way the MNEs strategy is based on certain conditions deep down the nature of the industry that the company has a focus on. They (authors) also state that with a resource based view IB concentrate more internally that externally, as well-nigh of the value lies within the organisation. With both industry and resource-based views, it sile nce brings up questions to investment locations. In the tripod strategy the authors cite (Scot 199533) where he sterilise institutions as concrete structures , e.g. buildings and as human capital , including political and sociable aspects which they state , e.g.corruption,economic liberations and ethical norms , these are a few examples from the article that also affect the stability of markets that MNEs operate in. Research by (Lawrence Lorsch , 1969) clearly shows that the dominate part of research is a task environment view , where economic variables were looked at and what the market demand are and a change in technology.(Peng 2008) states that shaping strategies and performance have an impact on both ball and easy institutions.Antidumping as entry barriersPeng citing (Porter 1980) states one of the five forces that govern battle within an industry is entry barriers. Within the IB environment entry barriers contrive rise to a new term known as liability of foreignness. Dum ping is legally defined as an exporter selling goods below hurt abroad. Mexico is an active user of anti-dumping policy and they have initiated investigations against China. Anti-dumping is a contingent shelter and is permitted by the WTO, the law is there to protect market price and nominal pricing protection is inconsistent with regards to anti-dumping legislation. The law was primarily used by four nations, USA, EU, Canada and Australia. During the period 1995-2000 South Africa had 173 anti-dumping investigations and 113 anti-dumping measures imposed, compared to USA with 354 and 219 and India with 400 and 302. In Australia, impost is responsible for anti-dumping and the Department of Commercial Defence in Brazil and disparity is also evident, whereby cases are filled by local companies.Competing in and out of India(Dacin, Goodstein Scot, 2002) state that institutional logic is what shapes a companys strategy. Peng cites (Kapur Ramaurti, 2001) that Indian and non-Indian co mpany strategies are affected by politics, societal and legal changes, also documented in the article is the rise of Indias information technology (IT) and there emergence as the 2nd largest player in the IT field fanny the USA. The reason for the harvest-feast in India is due to government investing in higher education. Since 1991 India do major changes to its legal and regulatory reforms and this has liberalized the economy and made it a competitive market for IBs. Indian companies abroad are having issues with the local or host countries, where the westwardern countries are passing laws to protect jobs and a ban on contracts to the Indian companies.(Lewin Peeters 2006) state that a lot of MNEs have invested in India because of the prime(prenominal) of work and the value created by the IT industry .MNEs that invested in India are lake herring , IBM , SAP and GE to mention a few , these MNEs also strike hard into the talent pool and with the arrival of so many MNEs in Indi a , it has agonistic the local IT companies to be more competitive.Growing the firm in ChinaChinas growth started in 1978, it embarked on economic reform and prior to that everything was state controlled. The government liberalised foreign investment and trade and relaxed on prices. They invested by educating their hands and industrial production. IMF research shows increase worker efficiencies are the major factors behind the growing economy, together with new factories , machinery for manufacturing and communications. (Peng Heath , 1996 ) did research that shows the local managers in China and the interpersonal networks has helped informal substitutes and has translated micro into macro , thus linking alliances to grow the company. According to (North, 1990) strategic choices are formed through networks of formal and informal structures, where he states the weakness come from formal institutions and informal institutions with governing dealings play a bigger role in organisati on strategies and performance. disposal the Corporate in Emerging EconomiesAccording to (Jensen Meckling 1976) the system used to govern developed economies is known as the Anglo-America system, they also state that conflicts by both the shareholder and managers are the key conflict issues.(Morck,200011)states that concentrated ownership is how most companies throughout the world is controlled. In emerging nations the authors raise issues where key conflicts are based on two principles and this is controlling and minority shareholders. Emerging nations that do not understand the nature of conflict policies in corporate governance becomes disastrous and irrelevant. In South Africa which is an emerging nation, directors are appointed from outside to assist the company in improving its performance. , e.g. hoof n behave a south African company employed its CEO from the UK (Tesco) , Pick n Pay is a family owned company (90%) with a littler interest from outside shareholders.IB in eme rging economies have to focus on various things other than the companies capabilities and the nature of the business .IBs have to focus on the political aspect , as well as cultural and language. In South Africa they have to understand the states diverse race groups, religions and languages as the country has eleven official languages, as for China MNEs are operating on their door step via Hong Kong and with India now a leader in the IT field, the west must work together with both China and India so that supply on their resources. Industry-base view and resource-based view are there to maintain a tripod strategy, thus giving the opportunity to IBs to invest in foreign countries and to gain market share

The Rise And Fall Of Kingfisher Airlines

The eject And Fall Of Kingfisher AirlinesKingfisher is a major flight path based in Mumbai, India. It is the ordinal Indias air lanes that provide largest passenger airline in which international and national flights argon provided to the customers with precise flexible f ars. Kingfisher is cardinal of the largest airlines in India and it was established in 2003. It is owned by the Bengaluru based joined Breweries Group. Basically the commercial operations atomic number 18 mastermindted in 9 may 2005 with the fleet of four clean Airbus A320-200s direct flight from Mumbai to Delhi. Then the coterminous international operations ar started on 3 September 2008 by connecting from Bengaluru to London.The Kingfisher airline has been facing pecuniary issues for umteen years. Kingfisher airlines name the second largest sh ar in the air actuate food market till December 2011. However collect to theastringent pecuniary crisis face by the Kingfishers airline, it has now th e fifth largest market sh atomic number 18 currently and merely above Go Air Airlines.Kingfisher Airlines is one of the exactly seven airlines that ar awarded 5-star rating by Skytrax along with Cathay Pacific, Qatar Airways, Asiana Airlines, Malaysia Airlines, Singapore Airlines, and Hainan Airlines. Kingfisher operates 250 daily flights including domestic and international services. Kingfisher Airlines carry more than than 1 million passengers which sponsor the Kingfishers Airlines to represent the highest market sh ar among all otherwise airlines in India in whitethorn 2009. Kingfisher all overly holds the Skytrax award for one of the Indias best airline of the year 2011. context Main issue of the ruining of the Kingfisher Airline.All things are way out in a real skinny manner and kingfisher is at its peak unless(prenominal) in 2005 the airline faced galore(postnominal) businesss in the operations, the Airlines accordly report as in loss. But the situation be conserve up worst when the new airlines called Air Dec great deal is adopted by the Kingfisher airline in 2007. ascribable the quislingism with the new airline the Kingfisher subscribeed a loss of over Rs. 1,000 Crore continuously for 3 years. In the Starting of 2012, the mental faculty of Kingfisher airline is going on strikes and it in any case faced a very big loss of over Rs. 7,000 Crore with one-half of the coin is brinkrupted. In this tough situation the faces of importly faced financial problem and to overcome the situation the airline went for loans, so that they can even up it. But the heavy interest and debt, in November 2010, the keep club adopted a way to decrease the burden the airline adopted debt restructuring on those hit 18 leading lenders, those start out landed total Rs. 8,000 crores, they agree to turf out the interest the rates and convert part of loan into equity. As per the slenderize the lenders fox to convert the debt into shares which is co nverted into equity. Due to this attach to able to cut up down the average interest to 11% and save Rs. 500 Crore all(prenominal) year in the interest cost.The spend of the strategy Debt restructuring withal didnt ease the airline a group no discredit by utilize this it reduced the interest charges by Rs. 500 crores all year, notwithstanding due(p) to the high increase in cost and many other factors the company started faced problems of liquidity. Due to no funds available the company besides faced these slips of problems alike detain salary thither are over 6,000 workers which are working in the company and after the financial crisis company hold up delayed salaries of the stave that will affect the workers a take beca handling they are working like the same and we can say they are working more than normal but these geek of problems decrease the workers morale and dissatisfaction factor in any case arises. Due to the non-availability of the funds they are bes ides many things that will effect like due fire, Service tax income, Air wiliness lease rental due and many more.Current Situation paradox still continuesKingfisher airlines started to cast down into fresh crisis. Many flights are turned and many aircrafts are grounded. The company shut down many measurable international operations and closed the booking of the tickets. Kingfishers have many aircraft and notwithstanding few were direct and presently very less airplanes are operating and this dropped highly in market share. Main leading State bank of India excessively non large(p) more loans to the company unless they pay the prior amount. Now a day it is very hard situation for kingfisher airlines in recent months.The service of airline provided by Vijay Mallya is not glamorous as it was previous dates because many flights are cancelled when customers are hold to departure and this will underestimate a lot to customer. The management is main issue here in the Kingfisher airlines they need some expert CEOs that inspection and repair to check the activities every day but Vijay Mallya is the only one that go over the whole company this may be the biggest cause of haste of the kingfisher airlines. In big organizations lots of discussion and suggestions are needed that support to pay off any decision easily.This causes which disturbs the relation between the employees and Vijay Mallya because in that location moldiness be some cartridge holder give wayn to each and every employee so that they tactual sensation motivated and touch their suggestions or any need of help are given by the company, this help them to stay satisfied and they work with their dear effort. Vijay Mallya endlessly kept saying that the tenableness behind downfall of company is that the rising fuel pricing and other factors contributed the downfall of the company. But there are other factors also.Some other reasons that also contribute to the downfall of the kingfisher a irlineSociologicalNow a days traveling by plane is not a big issue because there are lot of airlines from which we can select any one according to our financial status. Every flight has its own way of underwriteing passengers because in todays realness going one place to another is not a big trade in all matters how was our journey what are the experience and how comfortable are you in the whole journey.As being a 5 star airline they provide good service to the passengers but the prices are also very high only the high profile or above the stinting level race adopt Kingfisher airline. Due to the riotous level of sermon they are willing to pay more than other airlines charge. But they have to be economical so every economic person can also have the experience this type of luxurious treatment this also help them to gather more and more customers.TechnologicalIn todays world technology plays a great role in any type of the company. Kingfisher airlines dont provide a TV screen on the back of the seat, so that every passenger has its own personal TV. Now people use technology they want to do the whole work with the help of profits and do all the work magical spell sitting in their home(a). This also attracts customers to do all the booking firearm relaxing in their home and they dont need to stand in the long queues on the ticket counters.stintingNow a days economic issues is a major interest because people are now check not only the luxurious treatment they also check whether it is worth going or not. thither a lot of bank credit options that are available in the case of travelling this are also the reason that affects the sales of the melody industries.In India there are lot of factors that affect the brass instrument like the inflation, interest rates and recession. There are government policies that effect the organisation a lot. There are lot things which have to consider while planning the economic factors because that depend a lot on the advant age of the organisation.EcologicalNature also effect the breeze industry a lot because the climate affects a lot on the aviation industry weather should be stable in the time of the flights because if the climate is not good they are delayed and this disturb the customers a lot.Passengers who pay so many amounts to express good service and comfortable journey in between if something happen this disturbs a lot. If something happen like delay in the flights airline have to provide facility and accommodation for the customers this costs a lot to the airlines but they have to do for the passengers to calm them down and this help them to understand the problem and they dont take any chances to lose the customers because if the customer have any bad experience they might not go next time with the same flight because they are many others options available to them. In India weather is stable for most of the time and passengers are not use to these type of situation so aviation industry essential be prepared if any thing happens.PoliticalIn India in every 5 years government changes and also it is a democratic country. Kingfishers have great benefit of this because the owner of kingfisher Vijay Mallya have good political net which helps to their airline. No doubt, the political network is great but this not ever help because all have to follow the government policies and rules.Legal ascension Fuel pricing is also the main issue in India. The aviation industries have to pay large amount of capital for fuel. To overcome this problem aviation industry increase of decrease the level of services to the passengers which help them to cover it up.EthicalIndians are very ethical people they always think before buying anything they always check which thing is good for them and also gives some benefits to them. Like in India there a lot stationary products which are collaborated with some non-profit institute or any other institute which gives some amount when someone buy it, mass of people willing to buy that product because they help the needy people. In by Kingfisher gives value for the money that is why people are willing to give more money after all kingfisher airline is the 5 star rated airlines.AnalysisNo doubt kingfisher airlines are one of the successful airlines in India. But there are lot pros and cons there which lead them to downfall of the successful airline.ProsKingfisher is one of the luxurious flights in India.Kingfisher is a well-known bulls eye and the financial status of the organization is very good.The connections between the political and the owner of the Kingfisher airlines are very strong.Kingfisher has a strong relationship with parent United Breweries Group which supports them a lot.The customer service is very healthy. Kingfisher provide very luxurious journey to the passengers.The staff is highly trained and very paid with customers.ConsThe management practices are very poor and the organization structure is not forme d properly.Kingfisher airline is not producing the expected returns from they are spending.Sales are get alongting lower and lower due to cancellation and delayed flights which customers dont like it.Due to the 5 star brand of the company it is spending more than unremarkably which is very hard to recover the money.Things need some changesThere are lots of things which are needed to be change which help the kingfisher airlines to recover. melody industry is now days are very popular and controversy is getting tough and tough. To successfully egest the aviation industry there are many things which have to keep in the mind while successfully run the business. In Kingfisher only the owner Vijay Mallya is having the direct mark on the business and due this there is problems authorise.In kingfisher there is bulky network and there are many employee works there and to satisfy the needs of the employee only one person cannot keep it. There must be some professionally and fully tra ined CEO must be hired to bind whatever is the situation. Vijay Mallya also taken defame step while cutting the salary of the employees and even the salaries are delayed for many months and according to the Herzbergs Motivator-Hygiene Model the customers are Dissatisfied because they are not getting the salary on time.In the recession pointedness of Kingfisher airlines they also misbehaved with some customers due to the frustration and this will lose their customers. In this period the Kingfisher airlines introduced a new airline called Kingfisher red to cover some expenses because it is relatively low cost.Once there is an incident occurs passengers booked the ticket for Kingfisher Airlines and when they come to the flight the realize that this is not Kingfisher fisher this is Kingfisher red and when the passenger asked for that then they asked that there is technical issue in the website it was not distinguishing the two airlines otherwise but this is not a valid reason becau se as I said antecedent that the technology plays a great role in todays world people are now days very techno apply and they know which flight they are booking. The main question is that why the kingfisher is streak a cheap airline after all Kingfisher is one of the tweet brand 5 star airline this reduces the reputation of the airline and also misbehaving with customers also give wrongfulness impact on them so to underwrite this Kingfisher airlines must be have some arrangement to care this type of stuff. To do so experience staff is unavoidable and if any conflicts occur then carry on them with care so that no passenger get upset and feel biased everyone should be treated same.Competition also have a major issue because while competing with other aura airlines they have to consider so many expects that will affect the Kingfisher airlines because other airlines provide more facility and there low cost of the practice attracts the customers, But Kingfisher Airlines have t o do some strategies so that they can keep their customers. Competition is not only with Aviation industry in India majority of people will go for the low cost carriers in India. Railways are also competitors because now Indian Railways are safe mode to travel and they cost very less as compared to airline. So to plan according to the budget of the airlines and equally economical to the people, trained CEOs are required to do the job done well.Owner of Kingfisher airlines Vijay Mallya also done one more thing that they only targeted the passengers that are willing to pay more than normal. They only need luxurious treatment, this is a good but in the time period of 2005 to 2008 is very easily earned money period for Kingfisher and Vijay Mallya also arouse so much profit then he invested money on others places like Cricket, Alcohol and many more. Due to the easy money Mallya expanded a lot their empire that is very difficult to handle and this is one of the reason which makes the Kin gfisher into trouble.Kingfisher Airlines have to take following step to make things goodWith lot of increase in loss of Kingfisher airlines and overdue of tax, fuel suppliers and airports and only few of the flights are working. If they want to again successfully run the business then promoters need to invest some money starting time then the Kingfisher airlines firstly clear the due of fuel and overdue of the tax with this money and then they should step up the ladder of success.The morale of the employees should be considered first because they are the very important to the Kingfisher airline especially the staff and pilots they should never be dissatisfied. So Kingfisher airlines should must clear all the due of the salary of the employees because due to unpaid they have to suffer and their families also suffer with them. They cant afford to lose quality pilots and if this will continue it may be happen that the plant should shut down in future.Aircrafts employ in the Kingfishe rs used now is very less and due to the distraction of the staff and between the owner leads them to failure because as I discussed earlier Mallya always have the direct control of the business and may be some factors that are left which are not considered by Mallya that affects a lot to the Organization. The perception of the Owner may be somehow wrong that is why the organization structure should be clear and should be do by various talented minds that help to success of the airlines.ConclusionKingfisher is one of the leading and successful airlines in India. The reason behind the downfall of the airline is mentioned above and there are many other factors which also the reason behind the downfall of the Kingfisher airline. The organizational structure is mainly the major line in the Kingfisher airlines. In starting the kingfisher is at its peak at that time period is the best time to expand the business but due to the huge benefits the staff and pilots and the expenses is also b ecome more and more and to successfully manage it many talented person are required, no doubt they have experienced staff and luxurious treatment they give to the passengers but to organize the whole staff and the airline only Vijay Mallya is having the direct control on it and this occurs misunderstanding.When the business is having great profit then we must have to more alert because when this happen the other competitors always try to get trouble so we cant make profits. Like the other competitors of kingfisher is giving more facility and the cost of other airlines are also less than it is difficult to manage for Kingfisher airlines because they are the very luxurious and the cost of the flights are also high because due to the brand name they have to treat the passengers like they are treated previously and this is very difficult to handle but this can be handled by professionals so that the passengers not feel and change but this strategy gives benefits to the airline and vario us strategies are required to do it. Some of them are mentioned above but the organization demeanour plays a great role to manage the people in the organization. This helps the staff and employee and higher status persons and owner to successfully run the business and exert a healthy relation between them.