Trends In Matrimonial Advertisements Media Essay

Trends In Matrimonial Advertisements Media EssaySociety comprises of class of people residing to get hold ofher with different wants, needs, demands but common interest. Society consists of different region religion to germ together and sh ar their experiences, problems, happiness sorrows. How to react in society, one learns from his/her family. We shake family members who teach and instruct us how to behave in the society. From where this society begins? It begins from home. Marriage ( withal betokened matrimony or wedlock) is a friendly union or legal contract surrounded by people called spouse that establishes rights and obligations between the spouses, between the spouses and their children, and between the spouses and their in-laws. The definition of wedlock ceremony varies according to different cultures, but it is principally an institution in which interpersonal relationships, usually intimate and sexual, atomic number 18 acknowledged.Show me a man or a woman alone and Ill show you a saint. Give me two and theyll fall in love. Give me three and theyll invent the charming thing we call society. Give me four and theyll build a pyramid. Give me five and theyll collapse one an outcast. Give me half dozen and theyll reinvent prejudice. Give me seven and in seven years theyll reinvent warfare. Man may have been made in the image of God, but human society was made in the image of His opposer number, and is always trying to get back home. Stephen King, The Stand. The marriages planned in heaven but commence on earth. Nowadays the various consultancy, bureaus, print media, new media and so on are striving their best in dowery the bachelors to find their suitable match.Print media comprises of newspapers, magazines, journals, books, direct mail, etc. Advertisement carried by print media is known as print advertisements. The newspaper being a vehicle delivers messages along with news, views, entertainment, columns etc. The large group of readers get interest in advertising content published in the newspapers which varies from person to person. A newspaper is typically either a daily or weekly publication that is regarded, with both(prenominal) exceptions, as a local anaesthetic advertising medium. newspapers normally selects their news, features and editorial subjects with an eye to the wants and needs of people with in a particular community. Newspaper advertising stop be classified as followsClassified advertisementsClassified display advertisementsDisplay advertisementsInsertials etc.Classified advertisements As the name implies, classified advertisements are placed under a specific read/write head called classified. They are dull and dark form of advertising with no matter of display. These are very clutter up and cheap in rates. It is the reader who put an eye of his interest. Example wanted ads, sale purchase ads, to-let ads, matrimonial ads etc.Classified display advertisements In these pillow slip of advertisem ents a little matter of display is added to make the advertisement stand individually from the cluttered classified advertisements. In this advertisement display involves borders, larger types, whiteness space and illustrations are added. Example tender notice, government notices, legal notices etc.Display advertisements such type of advertisements are attractive and eye pleasant element of newspaper. It is placed on news pages. It work as a crown for front page. It carries glamour word pictures, multicolor, illustrations which please the eyes of the reader to go through. They are dearly-won and generate huge revenue for newspapers. Examples commercial advertisements of goods and services.Insertials insertials means are those advertisements which are inserted in newspapers. They also carry messages in the form of advertisements. Examples pamphlets, leaflets etc.Matrimonial advertisements fall under the category of classified advertisements.The following picture shows that matrimo nial advertisements placed in one of the leading newspaper known as The TribuneBut present tense we have hybrid style of matrimonial classified advertisements.The following picture shows the matrimonial advertisements placed in one of the leading newspaper known as The Times of India.Review of Literature R.S Pathak stated inMatrimonial Advertisements in India A Sociolinguistic Profile (june,2005)The interrelationship between vocabulary and society, through passing complex, looms large over the present-day sociolinguistic deliberations. Language, as K.L. Pike (1960293) says, holds the key to brotherly nucleation. The relationshipbetween them is twofold functional and existential. It presupposes correlations between linguistic and social phenomena. As Hymes (1961) puts it, we look simultaneously at quarrel in social matrix and at society in its linguistic medium. Language is the most strong conference system to signal social reality or culture (Halliday 19782) and is character ized by its highly unionised system of human communication. It is, in fact, a system ofsystems, which aims at communicating methods efficaciously. The social environment disregard get neatly reflected in quarrel, as is evident from kinship vocabulary, for example, the values of society can also have a noticeable effect on its language. Any in-depth language use in social context would unfold the way society matrimonial advertisements (ads, for short) explicitly reveal the functioning of what Halliday (196726) calls the linguistics of social roles. Indian English reveals a repertoire of socially and culturally determined language functions. The repertoire of styles and immortalise found in such functions of language reflect a social context within which innovations are meaningfully attempted. As Leech (1996) suggests, It is certainly desirable that we should cultivate an objective and critical awareness of the linguistic transactions into which we enter day by day, either as ini tiators or passive recipients. This approach finds an fount more forceful advocate in Halliday(1973365), who maintains.. We are interested in how people use language and in how language varies according to use. Behind this lies a concern with nature of languages itself once we interpret the image uses of language in sufficiently abstracted terms we find that it gives us insight into the way language is learnt and, through that, into the internal organizations of the language, why language is as it is. Behind this again is a still deeper counsel on the society and the transmission of culture for when we interpret language in these terms, we may cast some light on the baffling problems of how it is that most ordinary uses of language, in the most everyday situations, so effectively transmit the social structure, the values, thesystems of knowledge, and all the deepest and most pervasive patterns of the culture. With a functional perspective on language, we can begin appreciate how this is done. Ulrike Wanitzek and Frauz Twaib stated in Presentation of claims in matrimonial proceedings in Tanzania (1996) As a system deals with social ordering , the law is very much a function of row i.e. of language. Language is one of the most effective way of communicating. Marriage proceedings are regulated by the law of marriage act, 1971. A matrimonial proceeding is any matter touching upon a marriage relationship which is brought to court by way of a petition for decision for declaratory decree, annulment of marriage, time interval or divorce or a chamber application for maintenance, custody of children, division of matrimonial berth or other matrimonial relief. Hence, one sees within the law of marriage act concepts which are found on the common law, Islamic law the customary laws of the various ethnic group in the country.Objectives The large objective of the study is to know about the latest trends in matrimonial advertisements. The specific objectives areWhat i s ingrained coverage of matrimonial advertisements in newspaper?Whether sms (short message service) language is utilise in advertisements?What type of aggregation are made in it?What type of looks of advertisement is preferred?Research methodology The researcher utilize census method for data collection. The census method is quantitative approach. Here content analysis is used as a tool of data collection. Content analysis is a method of studying and analyzing the communication in a systematic, objective, and quantitative manner for the purpose of measuring variables.Reference geological period The reference period for the study is the month of November December2012. In this period, Sunday of every week was considered for matrimonial advertisement as they emerges exclusively on Sundays of The Tribune and The Times of India.Sample selection The sample selected for the study is the 18 newspaper of The Tribune The Times of India. The advertisements appear on Sunday of every we ek. In the month of November (4, 11, 18, and 25) in December (2, 9, 16, 23, and 30). This sampling is stratification by week of the month and by day of week. (Wimmer Dominick, 2012)Hypotheses The hypothetical view of the researcher is that there is a incline in trends from classified matrimonial advertisements to hybrid classified matrimonial advertisements.Finding and discussions The following table carries the interpreting of data which states that